Cinema reached such a pitch in the 1950s that innovation became an end in itself.  There is something special about the innovations in technology such as Cinemascope. Just seeing these credits roll, you can’t help but imagine yourself back into one of the cinemas and imagine the thrill of seeing everything so large, colourful and wide. The Robe was the first film to use the Cinemascope lens, as designed by the president of 20^thCentury Fox, and it was used between 1953, when The Robe was released, to 1967, when superior technologies took over.  It was wide, baby, wide.