Envy, lust, sensuality, lies, and all known vices are the negative, "dark" aspect of journalism, which can manifest itself in two ways. In the positive sense, it appears as a "humourous piece," creatively animating the opponent of the writer, and smearing them for entertainment.

These are the writer's rights that have been mentioned so often...

In the negative sense, the same writing manifests itself as a spirit of attack on all of society, as a drive to destroy, and enslave.

As has already been pointed out, the journalists who personify these vices as "the spirit of Murdoch" and called it, with no good reason, objective reporting, have contributed to the genuine journalistic duplex (the two-faced, dual effort) we receive. We are not the media, any more than we are Scottish Power, General Motors, or any other corporate interest.